Personal information we collect when you enquire or order
When you submit an enquiry, request a quote, place an order, or ask for collection and delivery, we may collect your name, contact details, service address, framing preferences, artwork details and any notes you choose to share about the item. We also keep records of measurements, glazing choices, mount colour, frame profile, installation instructions and related service history.
We collect this information directly from you through our contact form, during consultations, and when you approve work for your home, office, gallery or other site. If you send photographs or documents for a framing quote, those files are also treated as personal information where they identify you.
How we use your information for framing services
We use your information to respond to enquiries, prepare quotations, manufacture or source frames, arrange repairs, and manage delivery or installation. It also helps us confirm measurements, keep track of your order, and make sure the finished work matches the approved specification.
- To provide custom framing, ready-made frame advice, canvas stretching and mirror framing services.
- To coordinate collection, delivery, gallery hanging or artwork installation.
- To keep an accurate service record for future reframing, repairs or glass replacement.
We may also use your details to send order updates, request approval where needed, or resolve any issue linked to your job. We do not use your personal information for unrelated purposes without a lawful basis.
Legal grounds for processing under POPIA
Bright Frames processes personal information when it is necessary to perform a contract, take steps at your request before entering into a contract, or comply with a legal duty. In some cases we rely on your consent, for example where you choose to receive specific updates or where additional information is needed to complete a particular service. We may also process information where it is in our legitimate business interest and does not unfairly affect your rights.
Where we act through service teams in Parkhurst, Johannesburg, Pretoria, Midrand, Sandton, Rosebank, Cape Town and Durban, the same POPIA standards apply across all work handled under the Bright Frames name.
Sharing information with trusted service providers
We only share personal information where it is reasonably necessary to complete your order or support our operations. This may include sharing delivery details with transport providers, installation instructions with technicians, or job notes with staff who need the information to carry out the service properly.
- We do not sell personal information.
- We require reasonable safeguards from service providers who handle information on our behalf.
- We limit access to information to people who need it for a specific business purpose.
Where information is transferred outside South Africa for technical storage or support, we take reasonable steps to ensure it receives protection that is substantially similar to POPIA standards.
Storage, retention and security of records
We keep personal information only for as long as needed to complete the service, maintain business records, resolve queries, or meet legal and tax obligations. Once information is no longer required, we take reasonable steps to destroy or de-identify it.
We use practical safeguards to protect against loss, unauthorised access, misuse or alteration. These measures include controlled access to records, secure handling of order information and careful management of customer files. No system is completely risk free, but we aim to reduce exposure through proper internal procedures and staff training.
Your rights and how to exercise them
You may ask us to confirm whether we hold personal information about you, to correct it, or in certain cases to delete it. You may also object to processing where POPIA allows it, or withdraw consent where consent was the basis for the processing. If you believe information is incomplete or inaccurate, please ask us to update it so that your records remain correct.
- Request access to the personal information we hold about you.
- Ask for corrections to details such as contact information or delivery address.
- Object to certain forms of processing where legally available.
Requests should be made through our contact page enquiry form and we will respond within a reasonable time. We may need to verify your identity before actioning a request to protect your information from unauthorised disclosure.
Operator details and policy updates
Bright Frames is operated by Astros Marketing (Pty) Ltd. This policy may be updated from time to time to reflect changes in law, our business operations, or the way we handle information. The current version applies from the date it is published and should be read together with any consent or notice given at the time you submit your details.
If you continue to provide us with information after an update, you accept the revised policy to the extent permitted by law. We recommend reviewing this page from time to time if you use our framing services regularly or send new enquiries for different projects.